I had an opportunity to spend an hour with customers last week talking about the benefits of doing proper design in terms of data models…with our favorite tool of course.

Here is that video.

An hour and 3 minutes, and more than a few rants.

I did a similar talk last year, those slides and some Q&A from the event can be found here.


I'm a Distinguished Product Manager at Oracle. My mission is to help you and your company be more efficient with our database tools.

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